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布教 fukyou
Missionary work, but for fandom.
What does fukyou mean?
The sacred duty of showing a friend just one episode. Success is measured in how fast they message you at 2am about episode nine.
Example
友達に一話だけ見せる布教活動、今日も成功した。
My one-episode conversion campaign worked again today.
Vibe
Who you can say this to, and how it lands.
Friends only Casual. Natural with friends, out of place at work or with strangers.
The story behind fukyou
布教 is a religious word, the spreading of a doctrine, and fandom took it with the solemnity fully intact. The mission is to make one more person love the thing you love, and the method is always the same: watch just one episode with me. Nobody has ever watched just one episode.
The seriousness runs deeper than the joke suggests. Collectors talk about the three-copy system, one to keep, one to enjoy, and one 布教用, for lending out and never getting back. Success is measured in the timestamp of the message that arrives at two in the morning, several episodes further along than expected.