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ポチる pochiru
One click and it's bought.
What does pochiru mean?
From ポチッ, the little sound of a button press, plus a verb ending. The exact word for late-night online shopping you regret by morning.
Example
夜中に見た靴、思わずポチった。
I saw some shoes at midnight and clicked buy without thinking.
Vibe
Who you can say this to, and how it lands.
Safe to use Fine in ordinary conversation.
The story behind pochiru
ポチる is built from ポチッ, the small sound of a button being pressed, plus the verb ending る. Japanese has an enormous inventory of these sound words and treats them as respectable vocabulary rather than as baby talk, so turning one into a verb raises no eyebrows at all.
The sound matters. ポチッ is tiny, light, almost weightless, and that is precisely the joke: an entire purchase compressed into one soft click at half past midnight. The word carries no regret by itself, which leaves room for the regret to arrive on its own the next morning, usually accompanied by a delivery notification and a vague memory of choosing express shipping.
Get pochiru in your pocket
ポチる is one of 308 words in YABAI, a Japanese culture snack for Android. Every word comes with its meaning, an example sentence, a vibe check and a story like the one above — in 13 languages, read aloud by your device. Paid app: no ads, no sign-up, no subscription.
